Marketing Plan for Mango Peeling Machine

Mango Peeling Pitting Slicing Machines

I. Production Positioning

Centered on "a leap in mango processing efficiency + zero risk in safe production", this machine focuses on deep-processing enterprises, origin processing points, and fruit and vegetable workshops of large supermarkets in major mango-producing and consuming markets such as Southeast Asia (Singapore, Malaysia, Thailand, etc.) and the United States. It solves the four major pain points of traditional manual processing: "low efficiency, high loss, potential safety hazards, and insufficient standardization", and aims to become an essential mango processing equipment that "adapts to mainstream mango varieties worldwide and meets cross-border processing needs."

II. Core Points

1. Adapting to Mainstream Varieties Worldwide

Whether it is the Australian mango, the Ivory mango, or the Guifei mango in the Southeast Asian market (mainstream varieties in tropical countries such as Singapore, Malaysia, and Thailand, accounting for more than 60% of the local mango total output), or the common Keitt mango and Haden mango in the U.S. market, there are significant differences in varieties and a wide range of sizes. Ordinary peeling machines either "adapt to a single variety" or "require large-scale transformation for cross-border use", which brings great troubles to enterprises engaged in overseas mango processing - changing machine accessories when entering a new market, long debugging cycles, and an easy impact on order delivery. Our mango peeling machine has undergone global adaptation upgrades based on the characteristics of mainstream mango varieties worldwide. In response to the "concentrated output and large differences in ripeness" of mangoes in Southeast Asia, the adaptability accuracy of the cutter head has been optimized. Whether it is a green mango that has just reached the ripeness standard or a ripe, soft mango, it can achieve precise peeling without damage.

To meet the "high standardization requirements" for mango processing in the U.S. market, the size adaptation range has been expanded. From small mangoes with a diameter of 2.5cm to large mangoes with a diameter of 11cm, no accessories need to be replaced or procedures adjusted. Just put the mango into the machine, and efficient processing can be realized. It truly achieves "one machine covering mainstream mango processing scenarios worldwide".

2. Integrating Peeling, Pitting, Efficiency 30 Times Higher Than Manual Work!
Whether it is the "peak period of concentrated mango harvesting and processing" in major mango-producing areas of Southeast Asia (mangoes in Singapore, Malaysia, and Thailand ripen intensively from June to August, resulting in a surge in processing dem and and a labor shortage of often more than 50%), or the requirement of "rapid supply of fresh sliced mangoes" by U.S. supermarkets, the low efficiency of manual processing is the biggest bottleneck. Even for experienced workers, they can only process 30- 40 mangoes per hour. Moreover, problems such as uneven peeling and fruit flesh loss exceeding 10% often occur. During the peak order season, enterprises either delay delivery or suffer losses due to high loss costs.

Our mango peeling machine integrates the three processes of "peeling, pitting, and slicing" into an automated operation. It can process about 700 mangoes per hour, and its efficiency is 30 times that of manual work! For origin processing points in Southeast Asia, one machine is equivalent to 30 workers during the concentrated mango harvesting period, easily coping with the processing peak.

For U.S. supermarkets, it can quickly supply standardized sliced mangoes to meet consumers' demands for freshness and appearance. At the same time, the fruit flesh loss rate is controlled within 5%, greatly reducing costs.

3. Intelligent Infrared Protection, Ensuring Both Safety and Efficiency.

Whether it is the "multi-person collaborative and rapid operation" scenario in processing workshops in Southeast Asia or the strict requirements for "safety production compliance" in U.S. factories, the safety protection of the machine is a top priority. Ordinary peeling machines either have insufficient protection, which is prone to hand scratch accidents (some processing points in Southeast Asia have seen work-related injury compensation costs account for more than 3% of revenue due to unprotected equipment), or have overly sensitive protection, which causes frequent shutdowns and affects efficiency (processing workshops of U.S. supermarkets have experienced a 20% drop in daily production capacity due to frequent machine shutdowns). Our infrared induction protection completely solves this problem: when workers put mangoes into the feeding port, the machine can accurately identify the operation action - the already started peeling and pitting procedures will continue normally without delaying the processing progress of the current mango; only the entire conveyor chain will stop moving to prevent workers' hands from being injured. For processing points in Southeast Asia, workers can operate quickly with confidence to cope with the processing peak. For U.S. customers, the machine fully complies with local safety production standards, eliminating concerns about compliance risks. It truly achieves "safety without affecting work efficiency and compliance without worries".

4. Visible Windows + High-Precision Configuration, Processing Quality "Visible and Reliable" 

The global mango processing market has increasingly high requirements for quality: deep-processing enterprises in Southeast Asia need cleanly peeled and uniformly sized fruit flesh to ensure consistent product taste when producing mango dried fruits and mango jams; fresh sliced mangoes in U.S. supermarkets have even stricter requirements for the appearance and hygiene standards of fruit flesh. Ordinary machines operate in a closed manner, so processing problems are difficult to detect in a timely manner, easily leading to the waste of a large number of raw materials; insufficient precision leads to unstable product quality, which cannot meet the requirements of cross-border orders.

Our mango peeling machine is equipped with openable visible windows on both sides, making the entire processing process "visible at a glance": workers can check the peeling and slicing effects through the windows without disassembling the machine. If problems are found, they can be adjusted in time to avoid large-scale losses. The visible windows can also be opened directly, making daily cleaning in the humid environment of Southeast Asia and regular maintenance in U.S. factories extremely convenient. At the same time, the entire machine adopts high-precision manufacturing technology, and the errors of the cutter head angle and slicing thickness are controlled within 0.5mm. The processed fruit flesh has a uniform appearance and meets hygiene standards, which can not only meet the large-scale production needs of deep-processing enterprises in Southeast Asia but also conform to the high-quality standards of the U.S. market.